24 Social Media Management Tools

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24 Full Service Tools to Manage B2B Social Media

As the final wrap-up in our ongoing series of Social Media Management Systems (SMMS) reviews for B2B companies, we’re providing a list of the most popular desktop and web-based systems on the market. We’ve attempted to organize the platforms into categories for entry level users, advanced marketers, enterprise platforms and agency options. The social networks that each systems supports is listed along with the price (if published). Since most of these tools are relatively new, there’s a wide variety of features, functionality and price among the various options. We encourage anyone in the market for a social media management system to understand the features and functionality you need first, then find a system that matches your requirements and budget. If you are using any of the SMMS tools listed, please let us know in the comments below what you love about it and can’t live without and what you wish you could change. Also let other readers know if you would recommend the tool in a similar social media environment. Note: any tool listed in more than one category only has a description the first time it is listed. ———- ENTRY LEVEL OPTIONS (Free or under $10/month) BuzzTrac Monitor and engage in the millions of social conversations, online news, blogs, videos, and websites that may be buzzing about your brand. Networks Supported: Facebook, Twitter Price: Free Trial, $9/month Individual plan. Each plan has various limits on numbers of accounts and searches. CoTweet: Standard Account CoTweet’s standard edition offers a basic set of Twitter features with advanced team collaboration not typically available in a free social media management product. Networks Supported: Twitter Price: Free HootSuite: Basic or Pro Accounts HootSuite helps organizations use the social web to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels. Read our HootSuite review. Networks Supported: Twitter, Facebook, LInkedIn, Foursquare, Wordpress Price: Free (ad supported, up to 5 social networks), Pro $5.99/month MediaFunnel MediaFunnel is the Business Social Media (BSM) platform that will put you firmly in control of your organization’s Twitter and Facebook use. Networks Supported: Facebook, Twitter Price: Free (2 users/2 channels) or $4.95/month per user/channel Postling Use Postling to create content, stay organized and reach your customers. Link up your social media accounts and manage them all in one place. Networks Supported: Facebook, Twitter, Flickr, Wordpress, Blogger Price: Free Seesmic (Seesmic Desktop 2) Seesmic Desktop 2 is a desktop application. It’s all you need to effectively manage your major social networks. Networks Supported: Facebook, Twitter, LinkedIn Price: Free Sendible: Basic and Pro Plans Sendible bills itself as a “one-stop-shop” for all your marketing needs.  It allows you to manage multiple social channels, email, SMS and blog accounts all from one interface. Read our Sendible review. Networks Supported: Facebook, Twitter, LinkedIn, Flickr, Google Buzz, Wordpress, Blogger, Tumblr and a bunch more Price: Free (Basic plan); $10/month (Pro plan) Sprout Social Sprout Social was created to help your business harness the power of the social web and turn social connections into loyal customers. Networks Supported: Facebook, Linkedin, Twitter Price: $9/month for 5 identities TweetDeck TweetDeck is a real-time browser, connecting you with your contacts across multiple social channels. Networks Supported: Twitter, Facebook, MySpace, LinkedIn, Google Buzz and Foursquare Price: Free Wildfire: Basic Plan With Wildfire companies and agencies can easily build and launch social media marketing campaigns, generate leads and build brand awareness and analyze user behavior with real-time analytics. Networks Supported: Facebook, Twitter Price: $5 per campaign ———- ADVANCED USER Argyle Social: Marketer Plan Argyle Social is a software-as-a-service platform that helps marketers link social media to business outcomes. Read our Argyle Social review. Networks Supported: Facebook, Twitter Price: $149/month (Free Trial available) BuddyMedia The Buddy Media Platform empowers brands to manage Facebook Pages and engage fans. Networks Supported: Facebook Price: unpublished. The pricing structure is dependent on the number of licensed “seats” on the platform. BuzzTrac Monitor and engage in the millions of social conversations, online news, blogs, videos, and websites that may be buzzing about your brand. Networks Supported: Facebook, Twitter Price: $29/month Business Plan. Plans have various limits on numbers of accounts and searches. Crowd Factory Crowd Factory Social Campaign enables marketers to acquire new customers through simple social gestures and custom social marketing campaigns while easily tracking ROI. Networks Supported: Facebook, Twitter, LinkedIn Price: unpublished DEC (Distributed Engagement Channel) DEC is a system for upgrading and managing a brand’s presence across multiple online environments. Networks Supported:  Facebook, Twitter, MySpace, YouTube Price: unpublished Direct Message Lab The Direct Message Lab REACH platform is a comprehensive social engagement tool for brands.  Manage your social presence, monitor, receive metrics and more. Networks Supported: Facebook, Twitter, YouTube, MySpace Price: Unpublished Objective Marketer ObjectiveMarketer is fully integrated multi-channel, multi-user social media marketing solution. it provides all the rich functionality marketers need to create, automate and measure social media campaigns. Networks Supported: Facebook, Twitter, YouTube Price: Unpublished Sendible: Marketer and Business Plans Networks Supported: Facebook, Twitter, LinkedIn, Flickr, Google Buzz, Wordpress, Blogger, Tumblr and a bunch more Price: $15/month (Marketer) $20/month (Business) Shoutlet Shoutlet is a multi-user application that helps users build, engage, and measure their social media marketing communications. Shoutlet includes widgets for sharing across various properties, multi-account management, reporting and analytics and Social CRM integration with Facebook. Networks Supported: Facebook, Twitter Price: Unpublished SocialTALK SocialTALK is an innovative tool that allows brands to more effectively create, publish and measure their content strategy and posting schedule. SocialTALK makes the workflow process of posting content much more manageable, efficient and effective. Networks Supported: Facebook, Twitter Pricing: Unpublished Sprout Social: Business Plan Sprout Social was created to help your business harness the power of the social web and turn social connections into loyal customers Networks Supported: Facebook, Linkedin, Twitter, Foursquare, Yelp Price: $49/month StrongMail Social Studio StrongMail Social Studio is a social media marketing platform for the professional marketer that features a referral marketing platform, social sharing tool and campaign management application – all in one solution. Networks Supported: Facebook, Twitter Price: Unpublished Virtue Publisher Vitrue Publisher’s scheduling, moderation, and metrics functions allow you to get ahead of the curve and effectively manage your social relationships. Networks Supported: Facebook, Twitter Price: Unpublished Wildfire: Standard and Premium Plans Networks Supported: Facebook, Twitter Price: See web site. Campaign fees + Daily fees ———- ENTERPRISE OPTIONS Argyle Social: Advanced Plan Networks Supported: Facebook, Twitter Price: $499/month (coming in Q4) Awareness Networks Social Marketing Hub The Awareness Social Marketing Hub lets serious marketing teams extend their brand messaging and campaigns to social networks. Read our Awareness Marketing Hub review. Networks Supported: Facebook, Twitter, YouTube, Flickr, Blog platforms Price: starts at $1000/month for 5 users/5 channels CoTweet: Enterprise Account Created for medium to large organizations, CoTweet Enterprise supports Twitter and Facebook and is ideal for brands that are heavily engaged in social media for ongoing marketing, brand-building and customer support. Networks Supported: Twitter, Facebok Price: Unpublished on site, but other sources have said it starts at $1500/month Expion Expion provides Enterprise Social Media Management Software that manages multiple social profiles to monitor, communicate, and engage customers. Networks Supported: Facebook, Twitter, YouTube, Picasa, Citysearch Price: unpublished HootSuite: Enterprise HootSuite Social Media Dashboard offers premium packages to help enterprises maximize the reach and efficiency of social media outreach and listening efforts. Read our HootSuite review. Networks Supported: Twitter, Facebook, LInkedIn, Foursquare, Wordpress Price: $1499/month Sendible: Enterprise Plan Networks Supported: Facebook, Twitter, LinkedIn, Flickr, Google Buzz, Wordpress, Blogger, Tumblr and a bunch more Price: $40/month Spredfast Spredfast is an enterprise-level solution that empowers businesses to manage and communicate across all their social media channels. Read our Spredfast review. Networks Supported: Facebook, Twitter, Flickr, YouTube, LinkedIn, MySpace, SlideShare and multiple blogging platforms Price: Based on number of initiatives Sprinklr Sprinklr helps brands tap into the power of social media by providing a comprehensive SoMe marketing platform. Networks Supported: Facebook, Twitter Price: Invitation only ———- AGENCY OPTIONS Although many social media management systems have plans that could be used for brands or agencies, these options were specifically mentioned as being agency solutions. Agencies should review all Advanced and Enterprise options as well as these Agency options to find software that matches your requirements. Argyle Social: Agency Plan Networks Supported: Facebook, Twitter Price: $299/month (coming soon) BuzzTrac Networks Supported: Facebook, Twitter Price: $29-$299 and up depending on number of clients Objective Marketer Networks Supported: Facebook, Twitter, YouTube Price: Unpublished Sendible: Agency Plan Networks Supported: Facebook, Twitter, LinkedIn, Flickr, Google Buzz, Wordpress, Blogger, Tumblr and a bunch more Price: $500 one-off Wildfire: White Label Plan Networks Supported: Facebook, Twitter Price: Unpublished Read more at socialmediab2b.com

 

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