Social Networking Plan for Businesses

By: Michael Sim

Amplify’d from www.graphicsms.com

Social Networking Action Plan for Businesses The following list describes the basic steps a company should make before initiating social media as part of it's internal marketing efforts. Planning, policy forming, and team formation all play a crucial role in to initiating and maintaining a successful social media campaign. 1) Marketing Strategy Develop a sound marketing strategy, and identify which sites will encompass your social networking toolset. 2) Define Toolset Identify the 3rd party applications and other utilities that will be used by the social networking team member(s). 3) Create Policy Implement a policy for members of the company who will be using social networking for business purposes. 4) Create Social Team Designate social networking administrator(s), and clearly define duties and responsibilities. 5) Signup with Social Sites Begin registration and setup of designated social media websites. Customize accordingly to fit the company brand. 6) Integrate Tools Register with, install, setup, and begin using the designated 3rd party (and other utilities) for Social Networking purposes. 7) ROI & Metrics Define terms of success from website analytics data, evaluate results, and then refine your strategy. Read more at www.graphicsms.com

 

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