In our continuing series of All-In-One Social Media Management Tools for B2B Marketers, we’re reviewing several Social Media Management Systems (SMMS) and how they can assist B2B social media marketers. This post will cover Spredfast and Argyle Social. See our previous post for a review of Awareness Networks Social Marketing Hub.
SPREDFAST
Overview:
Spredfast is an enterprise-level solution that empowers businesses to manage and communicate across all their social media channels including Facebook, Twitter, Flickr, YouTube, LinkedIn, MySpace, SlideShare and multiple blogging platforms. Spredfast focuses on proving the value of social media by allowing you to measure the effectiveness of each conversation.
Benefits:
Spredfast has all the features you want out of an enterprise level application. You can create roles and set permissions, assign tasks, schedule content posts, create keyword searches, analyze sentiment, and measure your results. Spredfast has a lot of Facebook functionality including support for Events, Photos, Video and Insights. We recommend you review their Features page for a full understand of the breadth of features in the Spredfast application.
Intended User:
Spredfast is a sophisticated application intended for businesses that need to manage a wide range of social channels and blogs, assign and manage roles and tasks, and receive detailed reporting on the effectiveness of their social campaigns. Spredfast also has a white label option for agencies. Pricing is based on the number of initiatives (think “campaigns”) you require and they do offer a 30 day free trial.
You can learn more about Spredfast at http://spredfast.com. Follow @spredfast on Twitter.
ARGYLE SOCIAL
Overview:
Argyle Social aggregates all your social media marketing activities into a single, easy-to-use platform. Publish social content, manage interactions and measure outcomes from your Facebook and Twitter channels. Track key performance indicators for each post – clicks, view, interactions, and conversions.
Benefits:
Argyle Social allows you to track all your social activity and reply from within your Argyle account. You can optimize your social media marketing effectiveness by keeping tabs on which content, properties, and people are driving interactions online. Argyle nearly begs you to prove the ROI of your campaigns- it specializes in conversion tracking and it integrates with Google Analytics.
Intended User:
Argyle is only several months old, and although its a relative new-comer it has all the functionality you’d expect from an established SMMS. At this time Argyle offers accounts targeted at marketers, and it has Agency and Enterprise level features coming soon. Argyle is priced at an attractive $149/month, which makes it a viable option for marketers who want more features than a free application offers but don’t need the more sophisticated features or the price tag of an enterprise level solution. There is also a 30 day free trial.
You can learn more about Argyle Social at http://argylesocial.com. Follow @argylesocial on Twitter.
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