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Apr 19, 2011

Social Network Statistics 2011

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Social Network Statistics 2011


Facebook:


  • Average user has 130 friends on the site (KB)

  • Average user sends 8 friend requests per month (KB)

  • Average user spends an average 15 hours and 33 minutes on Facebook per month (KB)

  • Average user visits the site 40 times per month (KB)

  • Average user spends an 23 minutes (23:20 to be precise) on each visit (KB)

  • Average user is connected to 80 community pages, groups and events (KB)

  • Average user creates 90 pieces of content each month (KB)

  • 200 million people access Facebook via a mobile device each day (KB)

  • More than 30 billion pieces of content are shared each day (KB)

  • Users that access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users (KB)

  • Facebook generates a staggering 770 billion page views per month (KB)

  • Facebook has more than 500 million active users (KM)

  • 50 percent of @facebook active users log on in any given day (KM)

  • Each day, 55 million status updates are made on Facebook (KM)

  • Each day, 35 million people update their status on Facebook (KM)

  • More than 150 million active users currently access @facebook through their mobile device (KM)

  • Global Audience of 656,870,980 people (CFB)

  • US Audience of 155,235,060 people, 23% of Global Audience (CFB)

  • 8,695,560,138 Visits per month (QC)

  • Gender: 55% Female, 45% Male (QC)

  • Age (QC)

  • 3-12: 4%

    13-17: 22%

    18-34: 42%

    35-49: 20%

    50+: 12%




  • Ethnicity (QC)


  • Caucasian: 75%

    African American: 13%

    Asian: 5%

    Hispanic: 6%

    Other: 1%



  • Household Income (QC)


  • $0-30k: 14%

    $30-60k: 24%

    $60-100k: 30%

    $100k+: 32%




Twitter:


  • In the past year alone, the average number of tweets per day has nearly tripled from 50 million to 140 million. (HP)


  • Tweets generally spike during a significant cultural event, and recent figures have been staggering. On March 11, the day of the Japan earthquake and tsunami, Twitter users exceeded the average daily tweets by 37 million--that's 177 million tweets in a single day. (HP)


  • 572,000 new accounts were created on March 12. For the past month, the average daily sign-up rate has been 460,000 new accounts, and Twitter has also marked a 182% increase in the number of users tweeting from mobile devices in the past year. (HP)


  • 1 week. The time it now takes for users to send a billion Tweets. (KM)


  • 50 million. The average number of Tweets people sent per day, one year ago. (KM)


  • 140 million. The average number of Tweets people sent per day, in the last month. (KM)


  • 177 million. Tweets sent on March 11, 2011. (KM)


  • 6,939. Current TPS record, set 4 seconds after midnight in Japan on New Year’s Day. (KM)


  • 460,000. Average number of new Twitter accounts per day over the last month. (KM)


  • 182%. Increase in number of mobile Twitter users over the past year. (KM)


  • 31,017,254 Unique visitors over the past 6 months (CM)


  • 59,471 websites refer traffic to Twitter (CM)


  • 1,399,127,428 Average number of visits per month over the past 3 months (December through the end of February) (QC)


  • Gender: 55% Female, 45% Male (QC)


  • Age (QC)


  • 3-12: 4%


    13-17: 14%


    18-34: 45%


    35-49: 24%


    50+: 14%



  • Ethnicity (QC)


  • Caucasian: 69%


    African American: 16%


    Asian: 3%


    Hispanic: 11%


    Other: 1%



  • Household Income (QC)


  • $0-30k: 17%


    $30-60k: 25%


    $60-100k: 28%


    $100k+: 30%





    Sources:



    (HP) Huffington Post



    (KM) Kiss Metrics - Twitter



    (KM) Kiss Metrics - Facebook



    (CM) Compete.com



    (QC) Quantcast - Twitter

    (QC) Quantcast - Facebook



    (CFB) Checkfacebook.com



    (KB) KenBurbary.com
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