By: Michael Sim
Twitter Tips: Things to keep in mind
1) The “Great Debate”
Many Twitter users argue over the question “is a large following count better than a small, more focused network of followers?” Many would say a smaller, more focused network of followers creates more value for a person because they are more in-touch with and influential over their network than someone with many thousands of followers.
Personally, I believe that any person using Twitter for marketing purposes can only experience the true value and marketing potential of Twitter by being connected with as many people as possible. A better way to look at this is to consider Twitter a TV commercial. The larger your audience, the more people have the potential to view your messages. It’s really up to you to interact with and participate in the Twitter community. The more your voice is heard, the more people will start to tune into your posts and help to build an affinity for your brand.
2) Twitter’s 2000 Follow Limit
When new users approach a “Following” count of 2000, Twitter will deny the ability to follow more people until their “Followers” count reaches approximately 1800-2000. This is Twitter’s attempt at reducing the amount of noise caused by internet marketers and spammers.
The first step is to follow 2000 people. Yes, this may take a good half-hour to an hour (depending on how discerning you are about your following choices). A good way to do this is to do a Google search and find lists of people who are identified as those who “automatically follow-back”. There are also other mass-following tools which are mentioned later in this document.
At first, you may only be able to follow a few hundred people at a time. However, that number will grow steadily as you receive more followers. Twitter has a rule that restricts you to following only 1.1x the amount of followers you have. This is another anti-spam tool that Twitter put in place so that members are forced to build their followings, put in the work to make them grow, and truly get the value out of having a personal community.
During the next 3 days, you should start posting relevant content, and get into the habit of making regular posts. After day 3, you will unfollow everyone who didn’t follow you back. Yes, you did spend a lot of time finding the people that you followed, and it sometimes hurts to unfollow 600+ people at a time. But, unless you’re a celebrity, well-known blogger, politician, superstar marketing guru, or any other form of celebrity figure, this is one of the best ways to maximize your follower count (for free). You may have to repeat this process three or more times until you’ve received enough followers to lift the follow limit. Once you do reach the point where Twitter no longer restricts you to 2000 follows, you are able to continue the process over and over, building your follower count each and every time.
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